G.I Joe Retaliation
Online Digital Campaign
The brief was to create an engaging digital campaign for G.I Joe Rise of the Cobra releasing onto DVD and Blu-ray.
Engage and Explore
The digital campaign is to focus on engaging the target audience by displaying explosive action scenes from the movie while allowing the audience to interact with the expandable banner. The expandable banner allows the audience to navigate through images, trailers, synopsis and downloadable content.
Elements consists of developing side skins, multiple standard & expandable banners which has been placed on numerous sites, marquees, homepage takeovers, mobile banners and Facebook ads. We also manage and deliver all final materials with the media agency and publishers.
My responsibilities is to design concepts to completion, delivered on time and monitoring budgets and schedules, managing internal and client stakeholders and maintaining up to date reporting. Presented project documentation which includes wireframes, storyboarding, prototyping, user flows, tech and functional specs.
Skills & Responsibilities
> Art Direction
> Design Execution
> Project Management
> Deliver to publishers